logopony.com

2014 - now

logopony

idea: A platform that allows users to create a logo fast and easy in web interface

Creating a perfect personal branding for small business solely depends on the budget. Most time, we depend on freelance logo designers (UpWork or Fiverr), branding agency, 99designs or Crowdspring, and many more for logo design, but their experience is different. With design contests, there are thousands of ideas and drafts, especially when designers participating are beginners who love to try out their skills.

My role

In 2014, I got an invitation for collaboration from Eugene K. (the current CEO of Logopony). We kick-started the project by designing the first interface for the web logo editor, which become an online automated logo generator in the presiding year. It was a long and smooth journey, as one of the first five canvas-based logo makers, Eugene and I collaborated as co-founders.

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Task description

Developed ideas & Research

Ensured Rapid prototyping (User flow, Wireframes, Hi-Fi prototypes)

Provides Marketing materials (promo video ads, landing page)

Created Core assets design (custom fonts, design elements, icons)

When

2014 - now

Problem statement

Creating custom logo design takes a long process, usually takes one week to several months. Designers will recommend thousands of logos, vary in styles, and colours.
From beginner freelance designer to the design agency, budget ranged $50 to $1000+. If you are a small business owner, then you need to consider time and budget to get started with your idea, and you may even get stuck the phase, waste money, energy, and precious time.
For starters you would need a simple, decent, and professional looking logo, that you can quickly use to start with your business idea, this is exactly how automaticaly generated logos should be.

Solution

It started in 2015, Logopony was developed with Artificial Intelligence, Machine Learning, and proprietary algorithms, which can generate thousands of high-quality logos, and instantly create real-world mockup preview in just a few clicks. It applies to other design assets, including business cards, social media designs, and many more.